Ryanair to Rescue Pop Charts
Ryanair Europe’s largest low fares airline today (3rd October) launched a joint assault on the pop charts with Mr. Superfly.
Passengers who have travelled with Ryanair since 1st April will be familiar with the Ryanair “Trolley Song”; the perky tune that alerts travelers to the arrival of the trolleys during flights. This song itself has already become quite a talking point with passengers who instantly recognised its appeal.
However, you may not yet be familiar with 'Mr. Superfly'. He's a fly with superpowers living in the parallel fly universe or 'Flyspace'. He came into being when one of Ryanair’s 58 million passengers heard the in-flight music and liked it so much they decided to make a single based on the tune.
The passenger in question was actually a 7 year-old girl, who incessantly whistled, hummed and sang the tune for so long after a recent flight that her mother, UK based songwriter Lou Mullenger, immediately realised the commercial potential of the music and decided to remake the song with new lyrics and an exciting animated video.
Mr. Superfly is already creating a real buzz and is being released into the charts on November 10th and can be pre ordered on Ryanair.com. An animated television series and children's book have been commissioned and are already in production. Our winged hero will be featured battling off mechanical invaders and saving historic landmarks across 'Flyspace'. For a preview of what to expect over the coming months, fly on over to www.mrsuperfly.com.
This agreement with Mr. Superfly will see Ryanair promote sales of the tune, mobile ringtones and Mr. Superfly merchandise across its entire fleet of 167 aircraft and on Ryanair.com.
Announcing the collaboration Ryanair’s Deputy Chief Executive Michael Cawley said:
“We are delighted to team up with Mr. Superfly Ltd in the promotion of the Mr.Superfly song and its associated products on board our aircraft and on www.ryanair.com. Exposure to Ryanair’s 58 million passengers is certain to make the song a massive commercial success and rescue the pop charts.”