As a result of operational changes, ALL passengers must now return to www.ryanair.com, check in online and print their boarding cards. Ryanair now publishes third party advertising on its boarding cards. This presents to advertisers the opportunity to reach over 75 million Ryanair passengers that will print their boarding cards from the comfort of their own home in the current fiscal year.
This new advertising service provides both global and local brands the opportunity to reach a pan-European audience by integrating online and print advertising to deliver exceptional value to focused advertising campaigns. Ryanair passengers will reference their boarding cards on a number of occasions during their trip – providing repeat exposure for advertisers. These innovative ad placements can be targeted by departure or destination point.
Please note that positions are subject to availability. To advertise on the Ryanair Passenger Boarding Cards, contact us at firstname.lastname@example.org
Please note only boarding card advertising queries will be accepted through the above email address. General enquiries or requests will not be processed.
|Our display advertising is one of the most effective media formats available. Three years of research shows that advertising brands are achieving not only recall but specific message recall in excess of 82% among passengers. This is due to the combination of 2 hours average exposure, a receptive audience actively looking for engagement and the twin types of media available.
Overhead locker advertising is visible throughout the flight and allows for clear vibrant branding. The Tray table format offers a one on one communication with passengers at a time when they are seated, receptive and interested in a brand communication. The combination of these factors lodges advertiser messages into long term memory.
These formats have been used by some of the largest global advertisers including Ford, J&J, Sony, Vodafone and Panasonic.
Ryanair's audience and numerous fleet bases means that marketers can efficiently target an ABC1 demographic within individual country markets.
|The monthly magazine carries features directly related to the interests and
purchasing habits of Ryanair's unique audience. Elements include engaging
destination guides, travel itinerary ideas, property and real estate guides,
handpicked hotel reviews, seasonal recreation guides (sun, ski, golf, etc.),
consumer product related features, health and beauty tips, technology updates
and personality profiles.
|To discuss advertising opportunities please contact Ryanair directly|
|Tel:||00 44 207 613 8796|